Privacy Policy
YOUR PRIVACY
Last updated: 1/10/2026
At PurePlay Cloud Pty Ltd] (ABN 18677402005) (PurePlay, we, us or our), we are committed to
protecting your privacy. This policy explains how we collect, hold, use and disclose personal
information, and how you can access or correct it or make a complaint. We handle personal
information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles
(APPs). Please read our privacy policy below carefully.
WHO THIS POLICY APPLIES TO
This policy applies to personal information we collect about our customers and prospective customers (including their personnel), website visitors, suppliers, event attendees and job applicants, whether collected through our website, in the course of providing our services or otherwise.
This policy does not apply to personal information contained in our clients’ systems, environments or data that we access, migrate, process or manage on their behalf when providing our services (Client Data). See “Client Data we handle on behalf of our clients” below.
This policy is not a contract and does not form part of any agreement between you and us.
INFORMATION WE COLLECT AND HOW WE COLLECT IT
In the course of your visits to our website or use of our products and services, we may collect personal information about you, including your name, company name, job title, email address, telephone number, payment details, billing address, geographic location, IP address, device and browser information, information about how you use our website (including through cookies and pixels), survey responses, support queries, blog comments, social media handles, information you provide when attending our events or webinars and, if you apply to work with us, your application details.
We collect personal information directly from you where reasonably practicable, for example when you contact us, engage our services, subscribe to our communications, attend an event or use our website. We may also collect it from third parties, such as your employer or colleagues, our technology partners (including Amazon Web Services and Microsoft), referrers, our service providers and publicly available sources (such as LinkedIn).
We do not seek to collect sensitive information (such as health information) about you for our own purposes. If we need to, we will only do so with your consent or where otherwise permitted by law.
Where lawful and practicable, you may deal with us anonymously or using a pseudonym (for example, when making a general enquiry). However, we generally need your name and contact details to provide our services.
Our services are not directed to persons under 18 and we do not knowingly collect personal information from anyone under 18. If we become aware that a child under 18 has provided us with personal information, we will delete that information as quickly as possible. If you are the parent or guardian of a child and you believe they have provided us with personal information without your consent, then please contact us.
HOW WE USE YOUR INFORMATION
We use the personal information we collect to deliver our services to you and operate our business, including: communicating with you, providing technical support, notifying you of service updates, sharing useful content, measuring customer satisfaction, diagnosing problems, providing you with a personalised website experience, managing our relationship with you, processing payments, assessing job applications, participating in our technology partners’ programs (see below), complying with our legal obligations, and for other purposes you would reasonably expect or to which you consent.
We may also use your personal information to send you direct marketing about our services, events and offers where you have consented to receive it, or where you would reasonably expect it (for example, as an existing customer) and the law permits it.
You can opt out of our marketing communications at any time by unsubscribing or emailing us. We will action your request within 5 business days.
We also use information in aggregated and de-identified forms to improve our services, including: administering our website, producing reports and analytics, identifying user demands and assisting in meeting customer needs generally.
Any information you choose to make publicly available, such as blog comments and testimonials on our website, will be available for others to see. If you subsequently remove this information, copies may remain viewable in cached and archived pages on other websites or if others have copied or saved the information.
AUTOMATED DECISIONS AND ARTIFICIAL INTELLIGENCE
We do not use computer programs to make decisions about you, or to substantially and directly assist in making decisions about you, that could reasonably be expected to significantly affect your rights or interests. If this changes, we will update this policy to describe the kinds of personal information used and the kinds of decisions involved.
We may use artificial intelligence tools to support our business operations. Where we do, we use enterprise tools that we have assessed for privacy and security. We do not enter personal information or Client Data into publicly available AI tools, and we do not use Client Data to train AI models unless the relevant client has agreed in writing.
CLIENT DATA WE HANDLE ON BEHALF OF OUR CLIENTS
When we provide cloud migration, modernisation, managed services or generative AI services, we may access, copy, transfer, store or otherwise process Client Data, which may include personal information (and in some cases sensitive information) about our clients’ customers, employees and other individuals.
We handle Client Data on behalf of the relevant client, in accordance with our agreement with that client and its reasonable instructions, and only for the purpose of providing our services. The client is responsible for ensuring it has the necessary rights, notices and consents for us to handle Client Data. We do not use Client Data for our own purposes, such as marketing or analytics.
We protect Client Data using the security measures set out in our agreement with the relevant client. [Unless otherwise agreed with the client, we store Client Data in Australian data centres.] At the end of an engagement, we delete or return Client Data (including temporary copies created during a migration) as agreed with the client, subject to any legal retention requirements.
If you are an individual whose personal information forms part of Client Data and you wish to access or correct it, or make a complaint, please contact the relevant organisation directly. If you contact us, we will refer your request to that organisation and assist it as required by our agreement.
STORAGE AND SECURITY OF YOUR INFORMATION
We take reasonable steps to protect the personal information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure. We hold personal information electronically, including with reputable third party cloud service providers. Our safeguards include access controls, multi-factor authentication, encryption and confidentiality obligations on our personnel. However, no method of transmission or storage is completely
secure and we cannot guarantee the security of information. Credit card information is processed by our third party payment provider, [name], is encrypted before transmission and is not stored by us on our servers.
To enable us to deliver our services, we may disclose personal information to, or store it with, service providers located outside Australia. These recipients are likely to be located in [the United States, Singapore, Ireland and the United Kingdom]. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it consistently with the APPs, such as through contractual obligations.
We retain your personal information for as long as needed to provide services to you and as otherwise necessary to comply with our legal obligations, resolve disputes and enforce our agreements. When we no longer need personal information for any lawful purpose, we take reasonable steps to destroy or de-identify it.
In the event of a data breach involving personal information we hold, we will assess and respond to it in accordance with the Notifiable Data Breaches scheme under the Privacy Act, including by notifying affected individuals and the Office of the Australian Information Commissioner (OAIC) where required. Where a breach involves Client Data, we will notify the relevant client in accordance with our agreement with it.
COOKIES AND PIXELS
A cookie is a small file placed in your web browser that collects information about your web browsing behaviour. Use of cookies allows a website to tailor its configuration to your needs and preferences. Pixels are small pieces of code that collect similar information. Information collected by cookies and pixels (such as your IP address, device identifiers and browsing activity) may in some circumstances be personal information. Most web browsers automatically accept cookies but you can choose to reject cookies by changing your browser settings. This may, however, prevent you from taking full advantage of our website.
Our website uses cookies to analyse website traffic, provide social media sharing and liking functionality and help us provide a better website visitor experience. In addition, cookies and pixels may be used to serve relevant ads to website visitors through third party services such as Google Ads and Meta (Facebook) advertising. These ads may appear on this website or other websites you visit. These third parties may collect information about your use of our website and use it in accordance with their own privacy policies. You can manage how they use your information through your Google Ads Settings and Meta ad preferences, and opt out of Google Analytics using the Google Analytics opt-out browser add-on.
SHARING YOUR INFORMATION WITH THIRD PARTIES
We do not sell personal information.
We may disclose personal information to third parties where reasonably necessary for the purposes described in this policy, including to:
a) our service providers, such as cloud hosting, IT, CRM, email, accounting and payment processing providers, and our professional advisers (including lawyers, accountants and insurers);
b) our subcontractors and contractors who help us deliver services to you;
c) our technology partners, including Amazon Web Services and Microsoft, for example to register and manage opportunities, apply for partner funding or programs relating to your engagement, or obtain technical support;
d) our related bodies corporate; and
e) others where required or authorised by law, or with your consent.
To the extent that we do share your personal information with a service provider, we take reasonable steps to ensure it handles that information in accordance with applicable privacy
laws. Where appropriate, our contracts with service providers restrict them from using personal information for purposes other than providing services to us. Some third parties, such as advertising and analytics platforms, handle information in accordance with their own privacy policies.
DISCLOSURE OF YOUR INFORMATION
We may from time to time need to disclose certain information, which may include your personal information, to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, in the course of a legal proceeding or in response to a law enforcement agency request. Also, we may use or disclose your personal information to protect the rights, property or safety of Pureplay, our customers or third parties.
If there is a change of control in one of our businesses (whether by merger, sale, transfer of assets or otherwise) customer information, which may include your personal information, could be transferred to a prospective or actual purchaser under a confidentiality agreement. We would only disclose your personal information in good faith and in accordance with this policy.
LINKS TO OTHER WEBSITES
This website may contain links to other websites. These links are meant for your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that we are not responsible for the privacy practices of such other websites. We encourage our users to be aware, when they leave our website, to read the privacy statements of each and every website that collects personal information.
ACCESSING AND CORRECTING YOUR INFORMATION
You may request access to, or correction of, the personal information we hold about you by contacting us using the details below. We will respond within a reasonable period, usually within 30 days. We will not charge you for making a request, but may charge a reasonable fee for providing access. We may need to verify your identity and, in some circumstances permitted by law, we may decline a request, in which case we will tell you why.
You may also ask us to delete your personal information. We will do so where we are not required or permitted to retain it for legal, contractual or legitimate business purposes.
COMPLAINTS
If you have a concern or complaint about how we have handled your personal information, please contact us in writing using the details below. We will acknowledge your complaint within 5 business days and aim to respond within 30 days.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at www.oaic.gov.au or on 1300 363 992.
CHANGE IN PRIVACY POLICY
As we plan to ensure our privacy policy remains current, this policy is subject to change. We may modify this policy at any time. Changes take effect when we post the updated policy on this website, and we will take reasonable steps to notify you of any material changes. Please return periodically to review our privacy policy.
CONTACT US
If you have any questions or concerns at any time about our privacy policy or the use of your personal information, or wish to make a request or complaint, please contact us:
Email: info@pureplaycloud.com
Post: 4 Ponderosa Parade, Warriewood, NSW 2102
We aim to acknowledge enquiries within 5 business days.